News Highlights

To: All Smile for a Lifetime Chapter Affiliates
From: S4L’s National Board – Don Montano – President, Jeff Behan – Vice President
Date: January 3, 2019
Re: Executive Director

picture-resizedWe are very excited to introduce you to Smile for a Lifetime’s new Executive Director, Robin Coen. Robin joins us with 30 years of social services and non-profit management. She is a dynamic leader and very passionate about our mission. In fact, she founded a non-profit called Teens with Promise, an organization that helped provide clothing, medical and dental services, school supplies, and holiday gifts to thousands of needy teens during her tenure. She also worked as a supervisor for one of S4L’s national partners, CASA (Court Appointed Special Advocates).

Please take a moment to meet Robin and learn a bit about her in her own words:

As the new Executive Director of the Smile for a Lifetime Foundation (S4L). I am honored to take the reins of this vibrant organization and I look forward to working together to advance our shared mission. I envision a strong partnership that will continue to grow and serve many deserving youth.

I come to Smile for a Lifetime with a new mission and a renewed passion. I am very excited to work with orthodontists across the country to provide braces to disadvantaged youth. I know that improving a young person’s smile is more than a superficial change in appearance. It is an opportunity for them to feel better and approach the world with a stronger sense of confidence and optimism. I look forward to building upon S4L’s foundation and initiating new programs and partnerships. I believe we are poised for a period of unprecedented growth.

Here is a brief list of my initial priorities:

  • Strengthen our central organization to provide greater support to our chapter affiliates
  • Reduce the complexity of the patient application and review processes
  • Establish and maintain more frequent contact with our current chapter affiliates
  • Expand our chapter affiliate network and more efficiently onboard new practices
  • Develop and expand our brand to become recognized as the nation’s premier orthodontic services charity

We have much to do together. I hope you will stay engaged in this work—what you do is important and appreciated! I look forward to interacting more personally with each of you in the days ahead.


Robin Coen

Please join us in welcoming Robin. You can reach her via email at or at (719) 535-2777.

"Smilent Auction"

With the Annual 2019 Ormco Forum fast approaching, your continued support is more important than ever. Ormco has once again designated Smile for a Lifetime as their designated charitable organization during their annual meeting and we will be holding our annual “Smilent” Online Auction during the event. Please consider donating an item to the auction in an effort to help us reach our fundraising goal of $120,000. If you are interested in donating to the auction, please contact our new director, Robin Coen, by January 31st. Thank you for your continued partnership in 2019.

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